LOLGA Marketing Analytics | Advertising Management & Analytics
LOLGA Marketing Analytics
LOLGA Marketing Analytics is a business advertising management and analytics application developed and operated by GAME SERVICE LIMITED. The application helps LOLGA manage, monitor and analyze advertising campaigns, advertising costs, conversions and performance data from connected Google Ads accounts.
Application Information
What LOLGA Marketing Analytics does
LOLGA Marketing Analytics centralizes advertising information from connected Google Ads accounts and provides campaign reporting, performance analysis, advertising management and optimization tools for GAME SERVICE LIMITED.
Campaign Reporting
View Google Ads campaign, ad group, advertisement and budget information in a centralized reporting interface.
Performance Analytics
Analyze impressions, clicks, advertising costs, conversions, CTR, CPC, CPA, CVR and ROAS.
Campaign Monitoring
Monitor advertising performance and identify campaign changes, trends and performance opportunities.
Historical Analysis
Compare current and historical advertising performance for reporting and business analysis.
Multi-Account Reporting
Consolidate reporting from connected Google Ads accounts into a unified analytics environment.
Campaign Optimization
Use advertising performance data to support campaign and budget optimization decisions.
Why LOLGA uses Google Ads data
LOLGA Marketing Analytics connects to Google Ads through Google OAuth 2.0 and the Google Ads API to provide advertising reporting, management and analytics functionality.
Purpose of Google Ads API access
Google Ads data is requested so LOLGA Marketing Analytics can provide campaign management, reporting, monitoring, analytics and optimization functionality for GAME SERVICE LIMITED.
Data is accessed only from Google Ads accounts for which the required permissions have been granted through Google's authorization process.
https://www.googleapis.com/auth/adwords
LOLGA Marketing Analytics does not request access to Gmail messages, Google Drive files, Google Contacts, Google Photos or other unrelated Google user content as part of this Google Ads integration.
How Google Ads data is used
Information obtained through the Google Ads API is used to provide the advertising management and analytics functionality of LOLGA Marketing Analytics.
Reporting & Analytics
- Display campaign and account information
- Measure impressions, clicks and conversions
- Analyze advertising costs
- Calculate CTR, CPC, CPA, CVR and ROAS
- Compare historical campaign performance
Advertising Management
- Monitor campaign performance
- Review campaign and budget settings
- Identify advertising performance trends
- Support campaign optimization decisions
- Generate internal business reports
Responsible handling of Google user data
GAME SERVICE LIMITED uses reasonable technical, administrative and organizational measures designed to protect information obtained through Google APIs.
Limited Purpose
Google Ads data is used only for advertising management, reporting, monitoring and analytics functionality.
Data Protection
Reasonable safeguards are used to help protect information against unauthorized access, disclosure, loss or misuse.
Privacy Policy
Detailed information regarding access, use, storage, sharing, retention and deletion is provided in our Privacy Policy.
Privacy Policy
Our Privacy Policy explains how LOLGA Marketing Analytics accesses, uses, stores, protects, shares and deletes information obtained through Google APIs, including Google Ads data.
View Privacy PolicyQuestions about LOLGA Marketing Analytics?
If you have questions about LOLGA Marketing Analytics, Google Ads API access, Google user data, privacy practices, data retention or deletion, please contact GAME SERVICE LIMITED through LOLGA's official support channel.